SUPP112803

This newly created Senior Data Analyst position sits within the Market Research & Insights team and plays a pivotal role in shaping data-driven marketing strategies across the University. You'll be responsible for analysing a wide range of data sources from market trends and audience behaviours to brand performance to generate actionable insights that inform recruitment marketing, programme development, and brand strategy. Working closely with the Strategy sub-team, you'll ensure that data is effectively leveraged to support the University's marketing objectives and enhance decision-making at all levels. This is a fantastic opportunity to influence strategic direction through evidence-based insights and help drive innovation in how we understand and engage with our audiences. This role follows a hybrid working pattern, with 3 days working from home (Monday, Tuesday, and Friday) and 2 days working on campus (Wednesday and Thursday). We welcome applications for this role as part of a job share arrangement. The position is 1.0 FTE in total, and we are seeking candidates who can work collaboratively to ensure full coverage across the working week (Monday to Friday), with at least one person working each day. Please indicate your availability and preferred working pattern in your application.What will you be doing?

• Analyse a wide range of data sources to generate insights that inform marketing strategy, brand positioning, and audience engagement.
• Collaborate with the Strategy sub-team to translate data into actionable recommendations across recruitment marketing, programme development, and brand strategy.
• Evaluate market demand, student preferences, and competitor activity to support evidence-based decisions on programme positioning.
• Interpret brand perception data and develop audience segmentation models to refine targeting and messaging.
• Monitor marketing performance metrics and provide strategic recommendations to optimise campaign effectiveness.
• Present complex data findings in clear, visual formats for senior stakeholders, while supporting robust research design and ensuring data integrity and compliance.
  
  Proven experience in data analysis within marketing, research, or strategic insights, ideally in higher education or a related sector.
• Strong analytical skills with the ability to interpret complex data, identify trends, and deliver actionable insights.
• Proficiency in tools such as Excel, SQL, Python, R, Tableau, Power BI, or Google Analytics, with experience working across diverse data sources.
• Ability to communicate data findings clearly through compelling reports and visualisations for non-technical stakeholders.
• Solid understanding of qualitative and quantitative research methods, including survey design, focus groups, and competitor analysis.
• A degree (or equivalent) in a numerate or analytical discipline, alongside knowledge of GDPR and a proactive approach to staying current with data analytics trends (preferred but not essential).