Senior Manager - Brand Partnerships

As a Senior Brand Partnerships Manager, you'll play a key role in building and delivering Lloyds Banking Group's partnerships strategy-helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data and technology partnerships. You'll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You'll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group. In this role, you'll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You'll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long-term impact, brand alignment and measurable success. You'll contribute to a culture that is collaborative, ambitious and customer-focused-where you're encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.

• 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)
• Strong stakeholder management experience with the ability to influence senior leaders and build long-term, strategic relationships
• Experience developing and delivering partnership strategies-from concept creation through to activation and performance measurement
• Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation
• Experience managing agencies and third-party partners (5+ years), including budget management, governance and performance oversight
• Strong leadership capability, with experience managing, coaching and developing high-performing teams
And any experience of these would be great:
• Existing network within the brand partnerships or sponsorship landscape
• Experience working across media, data or technology-led partnerships
• Background in large-scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.We offer a wide-ranging benefits package, including:
• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can tailor to your lifestyle, such as discounted shopping
• 30 days' holiday, plus bank holidays
• A range of wellbeing initiatives and generous parental leave policies