Sales Executive

The Sales Executive will play a key role in driving revenue across the University's conferencing,events, accommodation and hospitality portfolio.You will be responsible for proactively generating new business, converting enquiries intoconfirmed bookings, and managing client relationships to maximise repeat business andrevenue growth. The role blends sales, customer experience and operational coordination ,ensuring every enquiry is handled professionally and efficiently from first contact through todelivery., 1. Proactively identify, generate and secure new conference, events and group accommodation business 2. Respond to all enquiries promptly, converting opportunities into confirmed bookings 3. Conduct structured needs analysis and produce tailored proposals and quotations 4. Manage a live sales pipeline, tracking opportunities through to conversion 5. Achieve individual and team sales targets across conferencing, events and accommodation, 6. Actively cross-sell and upsell additional services including CPD, hospitality, accommodation and campus experiences 7. Build and maintain strong client relationships to maximise repeat and long-term business 8. Manage key accounts and develop opportunities for account growth 9. Deliver engaging site visits, show rounds and familiarisation events 10. Accurately record all enquiries, bookings and client information within the CRM/booking system 11. Produce contracts, confirmations, invoices and take payments where required 12. Collaborate with internal teams to ensure seamless delivery of events and an excellent customer experience 13. Support and contribute to sales and marketing campaigns, including digital and social media activity 14. Monitor market trends, competitor activity and pricing to inform sales approach and recommendations 15. Produce regular reports on sales activity, conversion rates, revenue performance and lost businessGeneral responsibilities:

• The University is committed to equality of opportunity. All staff are required to comply with
current legislation, University policies and good practice guidance.
• All staff are required to act in a way that safeguards the health and wellbeing of children and
vulnerable adults at all times. The post holder must be familiar with and adhere to appropriate safeguarding policies and guidance and participate in related mandatory/statutory training. Managers have a responsibility to ensure their team members understand their individual responsibilities with regard to safeguarding children and vulnerable adults.
• All staff are required to participate in the University appraisal process and should ensure they
are familiar with the process and plan time to prepare for their appraisal. Following the appraisal, staff are expected to undertake in any necessary learning and development and work towards the objectives that have been set.
• The University expects staff to attend any training designated as mandatory and to undertake
learning and development activities to support their role. Managers must facilitate learning and development within their teams., As a University we have chosen five values to underpin our learning community. These are the valueswhich we will all work by and for which we want the RAU to be known. We are:
• Collaborative - we believe in the power of working together. We are stronger as a community
of practice - inspiring each other, identifying shared goals, and providing reciprocal support leads to greater success.
• Open-Minded - we are receptive to new ideas and we value the diversity of experiences and
skills. We are committed to listening to everyone across the RAU community.
• Resourceful - we adopt creative approaches to achieve our goals while setting higher
standards, promoting professionalism and sustainability.
• Responsible - individually and collectively we take accountability for our actions working with
integrity to achieve the highest ethical standards.
• Inclusive - we acknowledge the fundamental value and dignity of all individuals and are
committed to maintaining an environment that seeks to eliminate all forms of discrimination and respects diverse traditions, heritages, and experiences.

This is a fast-paced, target-driven role requiring strong commercial awareness, attention to detailand a passion for delivering exceptional client experiences., Qualifications or A - Application form Desirable (D) B - Interview C - Presentation Educated to A level standard, with GCSE in English and E A Maths Relevant qualification in Hospitality, Events, Business or D A Tourism Full, clean UK Driving License E A Essential (E) Measured by; Knowledge, Skills & Experience or A - Application form Desirable (D) B - Interview C - Presentation Excellent customer service and relationship-building skills E A,B Strong communication skills (written and verbal) E A,B Ability to influence, negotiate and close sales E A High level of organisation and attention to detail E A Strong IT skills (Microsoft Office and booking/CRM systems) E A,B Ability to manage multiple priorities in a fast-paced E A environment Commercial awareness and understanding of pricing and D A,B yield, Other requirements or A - Application form Desirable (D) B - Interview C - Presentation Proactive, driven and results-focused E A,B Confident and personable with a professional approach E A,B Strong team player with the ability to work independently E A,B Flexible and adaptable E A,B Enthusiastic with a "can-do" mindset E A,B


• It is a condition of employment that staff will not disclose any information obtained in the
course of their duties other than to those entitled to receive it. The post holder must ensure that the confidentiality of personal data remains secure and that restricted information or highly restricted information to which they have access remains confidential during and after their employment at Royal Agricultural University. All staff must undergo appropriate data protection training as required.
• All absence from work must be reported in accordance with the University's absence
procedures and recorded on iTrent.
• The University acknowledges its responsibility to provide a safe, smoke free environment, to
its employees, service users and visitors. It is the policy of the University not to allow smoking on University premises other than in specifically designated areas.