Performance Lead

As the Paid Search Lead, you will be responsible for crafting and executing innovative search strategies that align with our clients business objectives, ensuring sustained growth and market leadership. The ideal candidate will possess strong technical acumen across Search & App, enabling them to navigate complex digital landscapes and seamlessly integrate search strategies with broader digital marketing efforts.

• Utilising technical expertise to enhance search and app campaign effectiveness, optimising performance metrics, and driving significant ROI.
• Collaborating with senior leadership to communicate search strategies and outcomes effectively, contributing to data-driven decision-making processes.
• Leading a team of search experts, providing mentorship and guidance to ensure excellent campaign management and continuous optimisation.
• Developing and maintaining a comprehensive digital strategy by working closely with Social and Programmatic Leads, ensuring alignment and cohesion across all digital channels.
• Evaluating and adopting the latest search trends and technologies to keep Western Union at the forefront of industry innovations.
We are seeking a candidate who is passionate about paid search, excels in leadership, and thrives in a collaborative environment. If you are dedicated to driving online success through strategic search management and are eager to contribute to a cohesive digital strategy, we invite you to apply for this exciting opportunity. Responsibilities The successful candidate will have a strong background in leading direct response Performance Media activity, either from an activation, planning, client servicing or inhouse background. You will be able be comfortable in formulating Paid Search strategy and feel comfortable presenting it to high-level audiences, getting buy-in for new ideas and articulating narrative based on data. You will be adept at leading and inspiring a team of specialists, ensuring they are operationally sound and delivering best in class work.

We are seeking a highly skilled and experienced Paid Search Lead to join our dynamic team, focusing on our key client. This pivotal role holds strategic importance as search and app channels drive the largest proportion of our client's online transactions.,
• Extensive prior experience in performance media with a background in Paid Search
• Strong communication and presentation skills
• Aptitude in maintaining relationships with both internal and external stakeholders
• Exemplary track record in managing activation excellence + delivering strategic workstreams
• Ability to deliver a high standard of work with strong attention to detail within an agreed deadline
• Experience in managing members of a team and delegating tasks in a fast-paced environment
• Experience delivering automated solutions to manual tasks to improve account efficiency
• Line management experience and delivery of appraisals
• Experience in driving innovation through Test & Learn
  
  With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).