National Sales Manager (Commercial & Industrial - Ventilation)

The Role:As the National Sales Manager, you will lead and grow our Commercial & Industrial ventilation specification sales business across the UK. You will manage, develop, and inspire a team of six field-based Sales Executives while delivering ambitious growth objectives and strengthening our market position.
The NSM will be responsible for developing strategic relationships with consulting engineers, M&E consultants, contractors, developers and key distribution partners to increase specification activity and secure project sales opportunities.
ResponsibilitiesDevelop and execute a national sales strategy for commercial and industrial ventilation products and solutions.Drive specification sales growth through engagement with M&E consultants, specifiers, architects, developers, and main contractors.Identify and secure new business opportunities across key sectors including healthcare, education, commercial offices, industrial, retail, hospitality, and public sector projects.Manage the sales pipeline from specification through to project conversion and order placement.Deliver sustainable revenue and margin growth aligned with company objectives.Promote ventilation solutions at design stage to achieve preferred or sole specification status.Build strong technical relationships with consulting engineers and project stakeholders.Monitor construction project activity and influence decision-making throughout project lifecycles.Coordinate with estimating, technical, and operations teams to ensure successful project delivery.Support value
engineering discussions while protecting commercial margins.Lead, coach and develop the sales team to drive sales across the brand.Establish clear KPIs, performance targets and development plans for the sales team.Foster a high-performance sales culture focused on accountability, collaboration and customer engagement.Conduct regular sales reviews, forecasting, and performance reporting.Develop strategic partnerships with national contractors, consultants, and distribution groups.Maintain strong relationships with existing customers while expanding market share.Represent the company at industry events, exhibitions, and networking opportunities.Provide market intelligence, competitor analysis, and customer feedback to support product development and business planning.Collaborate with marketing teams on campaigns, CPD presentations and specification initiatives.Maintain strong awareness of industry regulations, sustainability standards and ventilation compliance requirements.

Essential ExperienceProven experience in commercial and industrial HVAC or ventilation sales.Strong background in specification sales within the building services or M&E sector.Experience managing national or regional sales teams.Demonstrated success in developing consultant and contractor relationships.Strong understanding of project-based sales cycles within construction environments.Knowledge of commercial ventilation systems, air movement products, indoor air quality solutions, and HVAC applications.Understanding of relevant UK building regulations, CIBSE guidance and sustainability requirements.Ability to interpret technical specifications and construction drawings.
Skills & CompetenciesExcellent leadership and people management skills.Strong commercial awareness and negotiation ability.Strategic thinker with strong analytical and forecasting capability.Exceptional communication and presentation skills.Self-motivated, results-oriented, and capable of operating at both strategic and operational levels.