Marketing Executive (Fundraising)

We're looking for a Marketing Executive to join our Fundraising Marketing team on a 6-month fixed-term contract, helping to deliver sector-leading fundraising campaigns. Working collaboratively with fundraising marketing leadership, this person will play a key role in the delivery of integrated marketing campaigns across a range of channels and fundraising products. Your work will be instrumental in raising money to ensure we can provide vital physical, emotional and financial support for people living with cancer. As a team, we are responsible for the marketing and project management of several large-scale fundraising campaigns, including Macmillan's Coffee Morning and the Macmillan Lottery. In this role, you will support the delivery of a wide variety of campaigns, helping the team achieve ambitious fundraising and direct response objectives. This is a fantastic opportunity to further develop your marketing skills within one of the UK's leading charities. We'd particularly love to hear from candidates who have experience in areas such as fundraising marketing, direct response campaigns, campaign testing and optimisation, innovation projects or events marketing. A typical week in this role might include:

• Delivering key campaign actions to agreed schedules. This could include writing data, artwork or media briefs, circulating campaign materials for approval, and completing data or artwork checks
• Leading a weekly call with an external agency partner to agree actions and keep projects on track
• Reviewing campaign performance, reporting internally and identifying optimisations where appropriate
• Supporting testing activity across campaigns to improve performance, engagement and ROI
• Attending weekly catch-ups with your project manager to discuss campaign progress, blockers and priorities
• Preparing for and attending monthly development meetings with your manager
• Collaborating with internal teams and external partners to help deliver engaging fundraising and event campaigns
  
  Do you have experience working in marketing, fundraising or project management? Do you want to continue to grow as a marketing professional, working on sector-leading fundraising campaigns? Do you want to work in an inclusive and collaborative team, where you can focus on wellbeing and development? If so, this role could be for you., Unless specified, this does not need to be experience gained in a charity context - we are looking for someone with relevant experience and a willingness to learn about our charity context and deliver work in line with Macmillan's values. If you meet the criteria in the role profile, we would love to hear from you.
• Marketing skills: A solid foundation in marketing, fundraising marketing or project management skills developed in a professional setting
• Results-focus: Experience monitoring campaign or project performance against targets, with an understanding of ROI and optimisation
• Analytical/Solution-focused: A proactive approach to identifying project blockers or underperformance, alongside a collaborative approach to finding solutions
• Testing and innovation: Experience supporting campaign testing, optimisation or innovation activity would be highly beneficial
• Time management: Experience delivering work to set schedules and budgets
• Communication: An ability to communicate clearly with a range of stakeholders via email, telephone and in person
• Relationship management: An ability to build positive relationships with colleagues and external partners to enable productive collaboration on projects
• Fundraising experience: Exposure to fundraising products, events or participation-led campaigns would be advantageous
  
  We help millions of people with cancer across the UK live life as fully as they can through physical, emotional and financial support.
Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions. We strive to build a more diverse organisation where everyone feels empowered to bring their best self to work. We welcome applications from everyone who meets the criteria and strongly encourage individuals to apply who have a disability, impairment or health condition, or who identify as Black, Asian or from another ethnic minority background, as these groups are currently under-represented at Macmillan. Our Equity, Diversity and Inclusion Strategy, alongside our internal employee representation body, 'Our Voice', and eight Employee Network groups help us promote fairness and belonging, creating an engaged and inclusive organisation for all our people.