Marketing & Communications Officer

Are you a strategic communications professional who can shape compelling narratives, influence stakeholders, and deliver campaigns that have a measurable impact? Do you thrive on translating complex ideas into clear, engaging communications that drive participation and behaviour change? Birmingham Adult Education Service (BAES) is seeking an experienced and creative Marketing & Communications Officer to lead the delivery and development of our communications activity. In this role you will:

• Lead the planning and delivery of multi-channel marketing and communications campaigns
• Develop clear, audience-focused messaging that supports strategic objectives
• Provide expert advice and challenge to colleagues on effective communication approaches
• Create and develop content across digital platforms, ensuring consistency and quality
• Use insight, data, and evaluation to continuously improve performance and reach
  
  Demonstrate strong writing and storytelling skills, with the ability to shape narratives for a wide range of audiences
• Have proven experience delivering integrated communications across digital and offline channels
• Be confident working with and influencing stakeholders at all levels, including senior leaders
• Show strong planning and organisational skills, with the ability to manage multiple priorities and competing deadlines
• Take an analytical, insight-led approach to improving engagement and campaign performance
• Bring creativity, curiosity, and a drive to innovate
This is an exciting opportunity to play a key role in shaping how adult education is promoted and understood across Birmingham. If you're ready to bring strategic thinking, creativity, and purpose to your communications work, we'd love to hear from you.

Please upload an up-to-date CV and Supporting Statement via the attachments part of your application. The Supporting Statement should outline how you meet the criteria for the role through your personal qualities, skills and experience and include your motivation for applying to the post. Note the Personal Statement should be no more than 1500 words. Unfortunately, we cannot consider any applications without a CV and Personal Statement attached. Sponsorship is not available for this post. Applicants must have the right to work in the UK that does not require employer sponsorship for the duration of the appointment. Birmingham City Council is an accredited Disability Confident Leader employer, and we are committed to employing, retaining and developing all of our people. We want to ensure your recruitment journey with us is a positive and equitable one, so please let us know if there are any reasonable adjustments, additional support, accessibility needs, or if there is any way in which we can support you through your application. For any informal enquires please contact the Resourcing Team Proof of Right to work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed., Working for Birmingham City Council is more than just a job; it's about making life better for the 1 million plus people who live and work in the city., The Council is a fantastic place to work. You will find an organisation that is both challenging and supportive; with a leadership impatiently adventurous in its pursuit of excellence. There is a clear vision which is ensuring that the Council is working for communities today and building for tomorrow, we focus our resources on five key priorities:
• A Prosperous Birmingham: through a focus on inclusive economic growth, tackling unemployment, attracting inward investment, and maximising the benefits of the Commonwealth Games.
• An Inclusive Birmingham: through a focus on tackling poverty and inequality, empowering citizens, promoting diversity and civic pride, and supporting and enabling all children and young people to thrive.
• A Safe Birmingham: through a focus on making the city safer, safeguarding vulnerable citizens, increasing affordable housing, and tackling homelessness.
• A Healthy Birmingham: through a focus on tackling health inequalities, encouraging physical activity and healthy living, supporting mental health, and improving outcomes for adults with disabilities and older people.
• A Green Birmingham: through a focus on street cleanliness, improving air quality, continuing the route to net zero, and becoming a city of nature.
We see the Council's role as providing strategic leadership - that's being able to visualise a new future for the city and equipping others to share our vision. We want to ensure the provision of services for all, so we can support those least able to support themselves by working with partners and putting citizens and neighbourhoods at the heart of our decision-making. We are always looking for people who put the customer at the centre of their approach, with a commitment to excellence to help us achieve our vision. We will support you to develop and thrive in your role, building a pathway for long-term success, with lots of development opportunities, such as apprenticeships.

In return, we offer you excellent terms and conditions, generous annual leave, a great pension scheme, well-being support, annual travel passes and discounts at a number of city centre establishments.