Manager, B2B Marketing


Manager, B2B Marketing

Salary Not Specified

Visa, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 1 week ago, 15 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 4729a8cfc4a145218d21e5b91b04f75c

Full Job Description

B2B & Product Marketing is a strategic priority for Visa in Europe, enabling us to drive one of the engines of growth in the next five years. For these opportunities to materialize, it is critical that we further develop our practice of B2B Marketing so that we can effectively market our product and solutions to our clients in the region.

Visa is seeking a Manager, B2B Marketing, a role that involves supporting the product roadmap in Europe, through research, insights and clear understanding of customer segments, delivering

customer-centric messaging and go-to-market plans that differentiate Visa with Clients and Partners across the region.

Reporting to the Director of B2B Marketing, the successful candidate will play a key role in establishing Marketing as a value-add partner for the Products and Commercial teams in UK&I. You will collaborate with our B2B / Product Marketing team to develop and deliver innovative programs and content that drive demand and adoption of our product and solutions across our ecosystem of clients.

Attention to detail and eye for quality are critical to your success, and you will be the biggest advocate for the Visa brand - in everything from product design to communications. Whilst a deep understanding of Visa's products and solutions is required, it's also important to be able to be able to articulate the end user benefits in simple and easy to understand language

What's it all about:

The Manager B2B Marketing UK will:

  • Support the execution of the B2B marketing strategies that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes

  • Gather and analyze market intelligence and be an expert on our competitive landscape, key audiences, who are they, how they buy and their biggest issues and opportunities, synthesizing the deep insights to develop value propositions and messaging

  • Perform market segmentation and targeting, developing buyer journeys and personas that help the team develop the right products and understand our market opportunity

  • Develop sales enablement tools and audience educational content to support regional account teams and preferred partners

  • Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding within the product experience

  • Ensure alignment with B2C and B2B2C teams and plans

  • Develop marketing playbooks for our products and solutions that contain positioning, messaging, audience engagement strategies, campaign creative framework, media strategy and finished campaign assets to drive awareness, understanding and demand generation with targeted customers

  • Identify priority industry events, then develop and deliver event content and engagement strategies to drive awareness of Visa's offerings and engage targeted customers

  • Develop digital content (web and social media) and engagement strategies, oversee site development and global rollout to optimize client engagement and lead generation

  • Execute and control the marketing budgets for your portfolio, including ongoing management of agencies, production costs, and campaign planning to optimize investments that achieve business goals

  • Develop measurement, analysis, and reporting of marketing program performance and its impact on business results and Visa brand.

  • Partner with Product, Sales and Visa University teams to execute internal and external training programs and webinars.

  • This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

    Results-oriented marketer with experience with world-class brands.
  • Strong business acumen with superior strategic thinking and communication skills.

  • Experience in the fundamentals of B2B marketing and with a clear commercial focus.

  • Experience in Solution/Capability selling, with a focus on crafting compelling value propositions,

  • narratives, and sales pitches.
  • Self-motivator and strong collaborator with a pioneering spirit.

  • Outstanding written and verbal communications and ability to communicate to a diverse customer

  • audience, including C-level executives, internal audiences, and external partners.
  • Adept and rigorous strategic thinker, problem solver and pragmatist, using data to convey insight with

  • strong story telling capabilities.
  • Proactive sense of urgency and 'can do' attitude, ability to lead a team that can be agile and evolve and

  • adapt to dynamic business conditions.
  • Demonstrable experience managing relationships with partners, suppliers, and vendors.

  • English proficiency essential.

  • Educated to degree level or equivalent professional experience.

    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.