CRM Assistant

We have an opportunity to join our Head Office CRM Team at Northminster Business Park, York as a CRM Assistant.,

• Support the build, QA, and deployment of email campaigns using CRM platforms (e.g. Dotdigital, Fresh Relevance)
• Assist with customer segmentation and catalogue selections
• Support delivery of lifecycle campaigns (e.g. promotional, onboarding, reactivation)
• Help execute A/B testing plans to improve engagement and conversion
• Monitor campaign performance and report on key metrics
• Assist in maintaining customer data quality and GDPR compliance
• Work with Creative, Trading, and Marketing teams to ensure campaigns are aligned
• Support use of dynamic product recommendations within campaigns
• Assist in testing new tools and AI-driven campaign approaches
• Develop understanding of customer lifecycle marketing and segmentation
  
  Interest in CRM, email marketing, or data-led marketing
• Strong attention to detail and organisation
• Analytical mindset and willingness to learn
• Good communication skills
• Basic Excel skills
• Experience with CRM/email platforms is a bonus
  
  The Pavers story began in York in 1971 when Catherine Paver took out a £200 bank loan (for a sofa she told them) to fund her new business. She had big dreams of changing the world of footwear and a passion to provide comfortable and stylish shoes for all.
Starting small, she sold shoes at village halls and homeware parties before opening the first Pavers shop in Scarborough in 1981, when Catherine's three sons joined the business. One of her sons, Stuart, ran the business as Managing Director for over 40 years, joined by his son Jason in 2016. As of September 2023, Jason Paver is now the Managing Director of Pavers Ltd, with Stuart Paver moving to Chairman, taking the company into the 3rd generation of family run leadership. From these modest beginnings, Pavers Shoes has grown to be a UK leader in today's footwear industry, with over 180 stores nationwide encompassing our more recently acquired brands including Jones Bootmaker, Herring Shoes, Padders & Van Dal. We remain acquisitive, highly profitable, and are an ever-growing, independent family-run business, employing over 1,900 people. We were delighted to be recognised as a 3
• employer for workplace engagement and to receive an 'Excellent' rating for our Employee Experience from WorkL in June 2025. At Pavers, we believe our success is driven by the talent, passion, and dedication of our colleagues, and we're proud to see that reflected in this achievement.
  
  This is a full-time, permanent role for 39.5 hours over 5 days per week.
As a CRM Assistant, you will support the execution and optimisation of customer marketing activity across email and catalogue channels. You will assist in campaign delivery, segmentation, and performance analysis, helping ensure communications are relevant, timely, and aligned to customer lifecycle activity. You will work closely with CRM Executives and the wider Ecommerce and Marketing teams to support a consistent and effective customer experience. Let's see what's in it for you:
• A competitive salary of £26,500 to £28,000 per annum
• Discretionary annual bonus scheme
And that's not all. Working for Pavers comes with so much more to enjoy:
• Generous colleague discount, some of which can be shared with your family and friends
• Holiday entitlement that increases with service
• Company contribution pension
• Free on-site parking
• Pavers Academy - enter a world of training at your fingertips!
• Pavers Foundation - nominate a cause close to your heart to receive a donation!
• Wellbeing and financial support via RetailTRUST, Holidays that increase with service
Company Pension Contribution Wellbeing Assistance through Retail Trust Enhanced Maternity, Paternity and Adoption Pay Gym Discounts Multiple Retailer Discounts